Cults of personality: the term might evoke dictators like Joseph Stalin, Mao Zedong, Benito Mussolini, Adolf Hitler, and Kim Jong-un today.
Yet cults of personality can flourish in a variety of political contexts, as long as there is a charismatic leader and a coherent media strategy. Vladimir Putin’s goes with his position as President of an authoritarian bureaucratic state, but Silvio Berlusconi built his while he ran for office.
That’s why the concept can help us to understand Donald Trump‘s success as he seeks the Republican Presidential nomination.
Read the entire essay at The Huffington Post